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Checking Out Online Shopping

IRL: Online Life is Real Life

CHAPTER

The Impact of Online Shopping on Data Collection

This chapter explores the amount of data generated from online shopping and how companies like Amazon use this data to personalize recommendations and improve sales. It also discusses the integration of online data strategies in brick and mortar stores and the ethical implications of data collection. Additionally, it raises concerns about privacy and the spread of personal data in the era of hyper-personalization.

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