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Why Breaking Down Complex Ideas Is The Key To Selling To Your Audience

The Jason Fladlien Show

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The Accessibility Heuristics

The availability heuristics is that we place more value on information that we can easily understand. What is in front of us is easier to accept, but oftentimes it's not the most important thing. This is why what's not being reported on the news or what's being censored is probably more important than what is being reported. Presenting the full picture is more effective communication.

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