Branding Woes and Naming Confusion in Tech

• Pre-show: Our AirPods are trying to talk to us but we can’t understand them
  • 20k Hz
    • The Sound of Apple 1.0
    • The Sound of Apple 2.0
    • Auto-Tone (Rivian)
  • statuslight.com
• Follow-up:
  • That gas car review post that Marco was thinking of
    • Former example
    • Actual link we couldn’t [previously] find (via K)
    • Another example
    • And another
  • The Find My app can make Macs make noise (via Miles)
  • Maybe iOS 18’s Photos app isn’t all bad? (via Tim Luft)
  • The Magic Mouse
    • The Apology Mouse did not have side buttons
    • The Mighty Mouse did
    • MKBHD’s blind ranking interview with Tim Cook
      • Editorialized reel
    • What will the new one be?
      • Ridiculous mouse rumor
        • Gurman’s take
        • Hello, Computer
      • Death to buttons?
      • Death to ports? (In the name of handedness)
      • Maybe ape the Logitech MX Anywhere? (via Karan J)
      • Perhaps a common charging approach?
  • Apple already makes Wi-Fi & Bluetooth chips (via Ian Williamson)
  • Meshtastic is another application for John and Casey’s new favorite thing, LoRa (via James Andrews)
• CES 2025
  • TVs
    • What’s John got his eyes on?
    • Sony 💔
    • Samsung’s new QD-OLED
      • HDTVTest
      • Digital Trends
    • LG’s flagship goes MLA → Tandem OLED
      • Microlens
      • Tandem OLED
    • Panasonic talks about the new LG panel
      • “Primary RGB Tandem OLED Panel”
      • HDTVTest on the Z95B
    • More “AI” coming to TVs ☹️
    • Big TVs are big
  • LG Unveils UltraFine 6K Display with Thunderbolt 5
    • Recent ATP Overtime on monitors was in Episode #618
    • Dell UltraSharp 32 6K Monitor “U3224KB”
  • Dell no longer makes XPS computers
    • Mocked at their own launch is not a great look
    • Engadget’s take
  • Nvidia’s announcements
    • Nvidia announces RTX 5090 and 5080 GPUs
      • DLSS 4
        • Explainer video from Nvidia
      • Deep learning super sampling
      • John’s post featuring a video about the responsiveness of touch interfaces
    • Nvidia AI supercomputer “Digits”
    • ~~Concepts of~~ a plan for desktop CPU
• TestFlight access to John’s app is [likely] coming for ATP members only
• Post-show:
  • Thanks, Patrons 💙
  • Marco bought something.
    • HDCP
• Members-only ATP Overtime: Apple Intelligence summaries may get warning labels
  • BBC report 1 and report 2
  • Apple’s response
  • Allen Pike’s Apple Intelligence evaluation

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