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The Crisis of Faith in Traditional UX Practices
Sophia Prater: I was, your work came on to my radar around four to five years ago. It was really like a breath of fresh air to see that somebody else was standing up and being like, "I don't think we need to do it this way all the time" So that really spoke strongly to me at the time and continues to do so. But yeah, I mean, we're here to talk about value paths, which I think is really exciting.