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How Might AI Impact Marketing Agency Management with Thomas von Ahn

The DigitalMarketer Podcast

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The Impact of the Internally Owned IP Content of Companies

The personal approach to marketing is going to be so much more important than it is right now. I think what will happen is if you really want people to if you want your content to do work, you need to be the resource that people go to instead of going to Google. So I think the importance of the internally owned IP content of companies is going to skyrocket and it's going to be more valuable than ever. It's the only way you'll be able to connect with your audience because they have to come to you.

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