Build in Moments Into People's Life

Every year from a business perspective you build on. So the demand increases people talk. They share about their experience on social media and so there's this sense of FOMO. And then the next time we launch an event there is that demand intrinsically there where the tickets go very quickly and then the following year it increases and so forth. You could do a baby event where you photograph milestones you know like the six month one year mark or depending on your the milestone of your baby you can capture that and create an entire experience around that. Those are the five main ones that we do and repeat every year and then we also try to think outside the box and what other type of events we can

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