The myths of marketing live with Tom Goodwin
Uncensored CMO
The Evolution of the Advertising Industry
This chapter discusses the shift in power from traditional advertisers to online platforms like Facebook and Google, and the challenges faced by traditional advertisers as online platforms gained influence. It emphasizes the importance of data in online advertising and highlights the complicity of the marketing world with big tech companies. The speakers also stress the need for more open and honest discussions about the negative aspects of digital media.
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