Decoder with Nilay Patel cover image

Recode Decode: Sarah Frier

Decoder with Nilay Patel

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Instagram's Identity Crisis Post-Acquisition

This chapter explores the tensions between Instagram and Facebook following Instagram's acquisition, focusing on the challenges of maintaining a unique identity while conforming to Facebook's advertising model. It contrasts the leadership styles of both platforms, revealing a clash between creativity and competition. The discussion highlights internal struggles over user engagement strategies and the impact of corporate decisions on Instagram's growth and innovation.

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