How to Be a Content Ecologist

Scott Cooby: What is a content ecosystem? And really, it's mapping out all the things that make up an organization. A lot of that is going to be content for your content types and your objects. So in some sort of application, your object might even be a user profile or user generated content. He says you can model the heck out of a piece of content but don't know much about its life cycle. But if you want to maybe rehabilitate that animal and put it back into the wild, you need to know like, where does it get its food from? What is it interacting with? What are the risks opportunities that this this animal has to navigate?