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Episode 223: Cracking the Code on AppLovin Ads - A New Traffic Channel for DTC Brands

The Smart Marketer Podcast

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Harnessing AppLovin Ads for DTC Success: A Case Study

This chapter explores the use of AppLovin as an advertising platform for direct-to-consumer brands, highlighting a case study of Boom Beauty. It discusses effective ad strategies, performance metrics, and future optimization tactics for enhancing advertising effectiveness.

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