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5. Sports Mascots

The Economics of Everyday Things

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Introduction

The Philadelphia Phillies had a problem on their hands: Attendance wasn't too hot. A 20-year-old kid named Ted Gianulis was making waves at San Diego Padres games by dressing up as a chicken and cavorting around the field. So they decided to up their mascot game with a new character. The famous San Diego chicken that changed and danced in partners here. That's Dave Raymond.

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