Outro

Welcome to Agency Business.

Mollie Rosen, president of member experience at the 4As, joins Olivia and Brian this week to unpack the 4As' 2026 Look Ahead report and what it signals about the future of agencies.

Agencies face two divergent but overlapping paths, according to Mollie. They can 1. Become platform- and technology-led or 2. Double down on creativity and strategic partnership. We explore how AI is accelerating this tension, why most agencies are likely to land somewhere along a continuum between the two extremes, and how longstanding issues around compensation models, talent strategy and investment risk could determine which agencies are best positioned to adapt.

Reach Out

• Subscribe for free to the Agency Business newsletter.
• Interested in joining Agency Business as a guest? Submit a pitch.
• Inquire about Briefly.
• Listen to 📊 The Madison and Wall Podcast: Brian opens up about his latest work — plus crucial economic, financial, and industry trends.
• Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.