The Best Thing You Can Do as an Anty Hacker Is Pick a Small Niche

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i think what you've done, thats super cool, is like your nich has just been in your local community. If somebody orders a box of cookies, it's kind of a naturally viral product. There's not a bunch of other giant cooking companies competing with you. i see how cut throat the big tech world is, and how optimize a lot of that stuff is for marketing and all that stuff. And taking that down to the local pond, it's much easier from that side.

When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.