Social Media Marketing World - What Is It?

I was working for a big Japanese company at the time and trying to bring, I guess, innovative ways of doing communications and marketing to this old, old Japanese company. And we kind of built something from scratch, but part of that process was like finding what's actually working for B2B industries everywhere. So social media marketing world was one of those conferences I thought I might discover a few things. But much to my never-ending pleasure is at the very beginning of the conference they had an ABT framework workshop. You went through it and I was like, mm-hmm, aha, oh, oh,oh, oh,Oh, oh, yeah. It was great