Innovation: Coming up with new ideas
Economist Podcasts
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Innovating Play: Lego's Creative Process
This chapter delves into Lego's innovative approach to product development, emphasizing the balance between creative freedom and structured processes. It highlights initiatives that encourage designers to explore personal projects, fostering collaboration and creativity within the team. Additionally, the discussion examines how Lego's strategic planning aligns with emerging technologies and market trends to meet the evolving preferences of children.
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