2min chapter

Hidden Brain cover image

The Halo Effect

Hidden Brain

CHAPTER

Recall Coordinator - How to Stay Focused on the Data

Denny would wake up at night and stare at his bedroom ceiling, worried that he might have made a decision that day that hurt someone. You can't have emotions rise to the surface if you're going to be an effective recall coordinator. How do you get over having an emotional response to somebody, somebody dying in one of your products? Well, it's not easy, but you do it....

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