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The YouTube Half Nelson

The Grill Room

CHAPTER

The Evolving News Landscape

This chapter discusses the transformative impact of YouTube and the creator economy on traditional news media, highlighting shifting audience behaviors that favor concise content over conventional reporting. The speakers address the challenges faced by legacy media organizations as they adapt to new digital platforms and the influence of major tech companies on news consumption. The conversation emphasizes the existential crisis within the industry regarding audience engagement and monetization in an increasingly fragmented media environment.

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