How to Find Your Ideal Audience on Youtube?

Iikewewe are actually launching a new channel every year. And what we went through the process is understanding who our ideal viewer would be. So i try to figure out what they're doing during the day, from the begining of the morning till they go into night. Iko someone's like, grinding, staying up at night and early in the morning on their side hustle, you know, you approach them differently than someone that's doing this full time. Do just because they're it different states, and how you communicate to them, and the value a they'd find,. im hopeful, would be there.