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Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business!
The Diary Of A CEO with Steven Bartlett
Introduction
The Fire in the Boot brand became a monster within the culture. We outsold Tres Goose twice over and three times as many bottles of syrup this year. There's not many people like me that understand culture and understand business in the same way I do. The minute he left that studio, I rang everyone and said, this guy is a superstar. But then three years ago, I've never told you one this story. Three years ago. It's a boy in China, it's not a BBC radio, it's a shop. We're the biggest rap to all the planet. Just when you pour an 80-month-old for a dump for a year. My favorite part
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