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How Does Data Drive Growth in Practice? (w/ Abhi Sivasailam)

The Analytics Engineering Podcast

CHAPTER

Growth and Data Teams Should Be Closely Aligned

Growth and data teams should be so tightly aligned that their connections with the other parts of the business become attenuated. "We want to have some shared orientation that report in the same direction," says CEO John Defterios. Growth product really tightly integrated into the product world, 100%.

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