3min chapter

Global Product Management Talk cover image

443: Product wisdom from an innovation veteran

Global Product Management Talk

CHAPTER

The Importance of Understanding Customer Needs

I always think of innovation in terms of people, culture, vision and execution. Think understanding what customer customers needs is about having the right people on your team or building deep relationships with customers. The most important product marketing work you can do is inbound to the manufacturer,. It's understanding what customers need and translating that into a functional requirements document.

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