You Know Vertical Integration Going Upwards

vertical integration going upwards is something we haven't really talked about because we've been talking about you know vertical integration going down from the application level. We'll see with uniswap and to some extent with osmosis already right uh applications that also want to own the wallet and how does that play out against the friction of making the user create a new wallet? How many do you basically have to own those customers to begin with right or else you're you're adding another layer of friction that just might be too much, i think it's definitely a big question here sunny says.

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