Don't Be Bland, Caricature Your Brand
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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The Four Great Filtures of Branding
In the newspapers, famous people like George w. Bush were portrayed as having a raspy voice and big nose. The act of caricaturing those people was an easier way for people to relate to and remember. I think there's a lot to learn from the newspapers and a lot to learning about caricaturing yourself as a brand. Think of it as distinctive brand assets. That's a term coined by jennie romanuk, from the herenberg bass institute of mating science. It's a collection of visual and odio assets that are engineers in the brand to be noticed and remembered by the people you seek to serve.
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