Sleeping Barber - A Marketing Podcast cover image

SBP 030: Solving for Incrementality, with Avinash Kaushik

Sleeping Barber - A Marketing Podcast

CHAPTER

Understanding Incrementality in Marketing

This chapter explores the concept of incrementality in marketing and emphasizes the importance of measuring and optimizing for true incrementality. It discusses the challenges within organizations in claiming credit for marketing performance and highlights the value of incrementality in justifying marketing budgets. The chapter also touches on the use of experimentation and media mix modeling to understand and optimize marketing tactics.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner