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The Case for the Jai Poor Limb
The central issue in the case is can design thinking be applied by an organization in a way that is repeatable. My cold call is, you know, you read the case. Was this really a process by which all these innovations occurred or was it just a chance event? And there are many such instances that the case goes through that forces a student to think about was it just luck or was there something going on in this organization that allowed it to continually innovate?"