Brands
The Why Factor
00:00
Brands Are a Marker, Something Different
In today's world, people are looking brands differently. And they want to see those brands interacting with them on issues that they care about. So the brand is a marker, something distinctive in the window of a shop or on the shelves of a super market. But that's not enough for the marketers these days. They don't just want us to by the product. They want us to buy the brand as well. The coming of the photography era, which rearly started to take off in the ters in terms of packaging, can have dulled a lot of that art.
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