What Is an Integration?

An insight has two characteristics. An insight changes the story you tell about your product, and an insight leads you to action. So what is an insight? Well i'll suggest a definition. As we see it, this is one of the primary ways data becomes useful. If you're not thinking about the person you're making a product for, then well you should be. In the case of heap, for example, that story is heap is for people who want to know what users do in their product but don't want to wait months to find out....