Ecommerce Playbook: Numbers, Struggles & Growth cover image

Compass Explained: The Next Evolution in Creative Strategy

Ecommerce Playbook: Numbers, Struggles & Growth

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Optimizing Creative Resources Through Ad Spend Modeling

This chapter explores how ad spend correlates with the need for creative assets, emphasizing the importance of structured modeling to meet advertising budgets. By analyzing spending data and future requirements, it offers a strategic framework for brands to optimize their creative staffing, particularly during seasonal fluctuations.

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