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The right questions to ask about TikTok

Another Podcast

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Is Your TikTok a Funnel to Drive People to Longer Form Content?

I am currently right now treating my TikTok as the funnel to drive people to longer form content for exactly that reason, because I actually want to own that relationship with people. And so if you're on Instagram or YouTube and they can just start to down rank you, then you don't get any traffic at all. So these are all different things around like what does it mean to do a recommendation? What is the meaning of having an audience? Which is much more inherent to the product we were trying to create. That's bigger deal than asking someone to address this issue when they can say no.

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