AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Art of Branding: Idents and Campaigns
This chapter examines the rebranding efforts of a notable television channel, focusing on the creativity and craftsmanship of their idents. It also discusses a memorable Yorkshire Tea campaign that resonates with English culture, showcasing effective marketing strategies. Additionally, the chapter reflects on the historical role of British planners in advertising, emphasizing the importance of direct engagement and ethnographic research in understanding consumer behavior.