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2min chapter
Now That’s Good Marketing with Kieran Flanagan
Talking Too Loud with Chris Savage
How to Scale Your Customer Acquisition Cost
"You can't get big unless you have one of these core engines working right like you cannot scale just the math doesn't make sense and it's weird because I think a lot of folks go default to paid acquisition" "I think more and more B2B companies need to become a trusted source of information but also entertainment each and every day so you have a connection with these people outside of like searching through Google"
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