How to Job Out Your PPC Campaigns

When it comes to managing their people should they learn PPC in the beginning? If you're just starting out and you put in $10,000, should I just try it myself. What is the earliest you can get on to some sort of beta that Amazon is running? Right now there's this amazing beta with video ads that not a lot of people have caught on but I suppose by the end of this episode people would be using that given how many downloads you guys have.