
Customer Centric and Hypothesis Driven Innovation by Cruise VP of Product Engineering
The Product Podcast
00:00
What Is the Why and the Purpose?
Every or knows what they are building and how, but very few organizations know why they do what they do. And this concept of why and the purpose is not just high up at the organization level. It is to be weaved into every aspect of your product, your feature. This is how you bring in the muscle memory. Let's talk about how to scope the problem and frame your hypothesis.
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