The first step of a concierge n v p is to identify the underlying hypothesis of your business. If i can help x do y, it'll allow them to z which is so valuable that they'll have to tell other people about it. This customer should already see the value. They should be looking to solve the problem already. The goal is to stack the deck for these first tests. Give yourself every chance to succeed. Use the hypothesis framework as your marketing. We'll help you ken. X, so that you ken we're right for z reasons. Respond if you're interested. Always remember the three most powerful words in the english language, i choose you. And