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Episode 107: Paige Bilins on what 2025 holds in store for CTV

Marketecture: Get Smart. Fast.

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Tech Sector Mergers and Advertising Trends

This chapter explores potential mergers in the tech industry, with a focus on Roku and its independence amidst acquisition talks. The speakers also discuss the evolution of Netflix's advertising strategy, highlighting a surge in ad revenue and the launch of an in-house ad server. Additionally, they address workplace dynamics within large marketing agencies, reflecting on employee satisfaction and the effects of remote work policies.

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