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23min chapter
TIP616: The Godfather of Influence w/ Dr. Robert Cialdini
We Study Billionaires - The Investor’s Podcast Network
The Power of Reciprocity and Liking Bias
This chapter explores the Lollapalooza effect and the principle of reciprocity, highlighting how combining various psychological triggers can enhance marketing strategies. It discusses the importance of mutual giving in personal relationships and how likability can affect decision-making in business contexts. Additionally, it introduces an online program from the Cialdini Institute focused on ethical persuasion, emphasizing the need to evaluate facts independently from personal biases.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode