S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention
Down To Chat
Google AdWords
Google does a good job marrying in Kent of the traffic with the keyword that people are searching on and clicking on with kind of the landing page. I don't love the whole like if you search for somebody you get a competitor's Google Ads but they even do a good job it seems like messaging is much more important than paid for SAS versus a lot of consumers.
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