The Forever Games (Ep. 4)
Gamecraft
00:00
Ultima Isn't Capturing the Lifetime Value of These Transactions on eBay
Ultima is not actually capturing the lifetime value of these secondary transactions that are happening for virtual goods but you can argue that Cartwright maybe had that insight of wow there is a thriving economy here that we should capture. It's interesting the package goods publishers in particular had a very hard transition to this because they were so used to exercising this control over what happened in the game. They just couldn't overcome that idea that they had to give up control in order to achieve a higher level of of monetization.
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