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77: Jon Wu on Ethereum Merge, Starbucks/Polygon & Kanye’s Business Deals
Not Investment Advice
Star Box, a Loyalty Program, Is a Big One?
Star box has had over a billion dollars stored on the star bux loyalty cards. 25 million people are uss the asty, and the ap is responsible for more than 50 % o the cale of santa pase e. When you spend a dollar, yoget a star rate. But when you preload, you get two stars. So they're incentivizing you to pre load. They have more money that just sits on these cards. And it's about ten percent a year. If there's one point six billion in stored value they're gettinging pai hndred 60 millio dollars to hold that - but tata, that's just a bank part.
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