This week on the Marketing Happy Hour podcast, Erica sits down in person with a close friend and photographer, Amie Santavicca. Amie is a seasoned fashion lifestyle and advertising creative photographer with experience collaborating with Not Your Mother's Haircare, Ashley Furniture, Edible Magazines, and more. In her conversation with Erica, she shares how brands can effectively plan the creative direction for their shoots and work more efficiently with photographers. She also dives into the topic of usage rights and how photographers price their services, so you know what to expect next time you hire someone for a shoot. Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Amie's episode:

Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay

Top Tips for Creatives | Lisa Meyer of Beekman 1802

PR 101: Set Yourself Apart | Alice Hampton of ACP Management

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Follow Amie on Instagram: https://www.instagram.com/amiesanta/

Visit Amie's Portfolio: http://www.amiesantavicca.com/

Check out Amie's recent work for WSJ: https://www.wsj.com/articles/tampa-fl-new-development-11657728015?page=1

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