
John Kay, "The Corporation in the 21st Century: Why (Almost) Everything We Are Told about Business Is Wrong" (Yale UP, 2025)
New Books in Economics
Redefining Business in the 21st Century
This chapter explores the motivations behind writing 'The Corporation in the 21st Century,' challenging traditional economic theories that prioritize profit maximization. It emphasizes the shift from tangible assets to the importance of human capital in modern corporations and discusses how contemporary business dynamics, especially in industries like airlines, are evolving. The chapter also delves into concepts of economic rent and value creation, highlighting the role of innovation and human ingenuity in today's economy.
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