#65 | Rohit Maheswaran on the shifting sands of attribution
Making Sense of Martech
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Navigating the Ethical Dilemmas of Data Privacy in Digital Marketing
This chapter explores the intricate relationship between data privacy and digital marketing, highlighting the ethical dilemmas brands encounter when collecting customer insights. It draws comparisons between traditional shopping experiences and online tracking, underscoring the need for a robust ethical framework in the ever-changing digital environment.
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