How 20 Years of YouTube Has Shaped Us
KQED's Forum
Navigating YouTube's Creator Economy
This chapter explores the dynamics of managing a nonprofit team in the creator economy, with a focus on YouTube's role in brand building and monetization. It features personal stories from creators about their journeys, the importance of authenticity, and the complexities of algorithmic visibility. The discussion also addresses the challenges of misinformation, representation, and the platform's evolving influence over two decades.
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