Giving is Declining. What can we do about it?
Untapped Philanthropy
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The Trends in Donor Retention
The Lily School and the Fundraising Effectiveness Project say that individual participation is going down. If you're donating over $1,000, you see almost 40% of those donors return the next year. Those giving under 50 come back at like 10%. And I just like, I'm really curious what your reactions to that.
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