Building High-Growth Products with Jobs-to-be-Done
The Product Podcast
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The SaaS World Forever
The key customer is the person who's actually using the product. And then there's a purchase decision maker who needs you also have to serve in potentially different ways. You can study job steps and needs in a purchase making decision, purchase decision. That can help you separate the concerns between what are we building to make this product work for the people who are actually using it; and what are we doing to make it easy to sell?
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