4min chapter

The Gray Area with Sean Illing cover image

Why we can't give up on persuasion

The Gray Area with Sean Illing

CHAPTER

The Importance of Persuasion

A lot of the organizers I'm writing about argue is that this is based on a mistaken notion that moderates are like people standing in the center wanting you to come to the center so you can be near them. The reframe that this book engages in is to say moderates are people who are short of a worldview, right? A lot of people listening to your podcast probably have a pretty well developed worldview. They know how they think about a bunch of things. And when new things like questions of trans affirming care for kids comes along, they have enough of a worldview algorithm to tell them how to think about the new thing also. But most voters are not like this, right? They're

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