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George Loewenstein on Hot and Cold Affect

Social Science Bites

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Behavioral Economics: A Feminist Branch of Economics

I'm a behavioral economist and there's another somewhat fringe branch of economics called experimental economics. One of the enormous strengths of behavioral economics has been that we tend to be very eclectic in the kinds of research methods we use. So whatever it seems like it will help to inform our research, we're very open to doing that kind of work. I also make a fair amount of use of qualitative research methods, asking people questions, looking at the content of conversations,. things like that.

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