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The Importance of Trusting Small Content Creators
Tiffany: There's like some sort of inevitability of going to smaller and smaller influencers or content creators. I think it's almost like a catch 22 of like can a small content creator even become big even become famous without becoming like a shill. She says the more mindful a consumer is the more impossible it gets for a consumer to be mindful. Tiffany: It's definitely a world dominated by money money gets you talking and money gets the word out unfortunately so I think just like tying it back to your skin stuff is really important.