618: How an Infomercial Unexpectedly Taught Me These Marketing Strategies
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
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The Flip Side of the Coin
Marketers tend to write their marketing copy through the lens of what we as a consumer usually desire. The first thing you want to think about is how does my product service or offer paint possibility, but also show people how to move away from a problem? It's like usually what we create businesses out of is the ability to create something that can change someone's life.
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