#397 - How I Went From Flat Broke to Closing 7-figure Deals | Johnny Larson
30 Minutes to President's Club | No-Nonsense Sales
00:00
Mastering Sales Negotiations
This chapter explores the complexities of negotiating with difficult customers, focusing on strategies to assert oneself while navigating the pressures of significant concessions. It emphasizes the importance of engaging key decision-makers and understanding team dynamics to effectively advance sales discussions and avoid unfavorable terms.
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Transcript
